Home / News / Dana White on UFC 189: “Over a million PPV buys and we’ll probably break even”

Dana White on UFC 189: “Over a million PPV buys and we’ll probably break even”

By on May 23, 2015

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Dana White has revealed the promotional push the company is giving to UFC 189 at a press conference at the MGM Grand on Friday.

“Over a million PPV buys and we’ll probably break even,” White said. “That’s how much money we’re spending. We’re spending lot of money.”

Dana White went on to say that Oscar winning visual arts company Digital Domain is producing a commercial for the fight and teasers will air during UFC 187. “It’s the most expensive commercial we’ve ever shot, but without a doubt the most bad ass commercial we’ve ever done,” added White.

White also brought up comparisons to the Mayweather- Pacquiao fight that took place in Las Vegas earlier this month. White left the event unimpressed with both the production values and the fight itself and promises that the UFC’s showcase event will be different “What we want this to be is everything that Mayweather-Pacquiao was not,” White said.

In addition to the commercial the UFC will air a 30 minute television special called Bad Blood: Aldo vs. McGregor and there will be 10 more Embedded episodes to capitalise upon the success of the World Tour that Aldo and McGregor embarked on to promote the fight.

White also divulged estimates that suggest 25 percent of UFC 189 ticket sales are coming from Ireland and the United Kingdom and 17 percent from Brazil. The UFC has spent more money on marketing on UFC 189 than any other card and they expect it to be the biggest MMA card of the year.

Quotes transcribed by MMAFighting

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